If you want to sell a product online, you are going to need good images. Yes, product photography matters too. That’s why it is recommended to always post high-quality images on your ecommerce website.
All retailers now agree to it that high-quality product images power their business. Images give humans instant information. Have you heard of that old saying that a picture is worth 1000 words? Well, that certainly is true. Images also help customers get familiar with your product before they buy it. Have a look at some of the reasons that explain why good product images are important for any ecommerce website:
Images are easier to scan
A research shows that only 16 percent of the readers actually read word for word. The remaining 79 percent only skim through the highlights. When you are selling something on your ecommerce store, it is not the product description that will let a customer make a purchase, it will be the quality of the image. Why? Because images show the reader what you are offering without spending much time. And if you have great product images, they might actually read the details of the products.
Images are SEO friendly
Images help boost the SEO value of your ecommerce website too. Since each image posted on your website has a file name and alt text, this will improve the organic search of your pages. It will play the role of cherry on top of the cake if you are trying to optimize your website.
The bigger the better
It is not just the quality of the images that count but also their size. Experts say the bigger your product is, the better it will be. If the template has a pre-set size for the image, don’t worry, you can still add the zoom feature to let a visitor view the full size of the product. This feature is important because you would definitely want your visitor to view the product from all dimensions.
An Image highlights the product benefits
With images, you can also showcase the benefits of your product. You can also create life shots of people using the product. Many brands use this approach to successfully showcase the product benefits. This is your opportunity to connect with the emotions of your customer and show them how the product can be used in the daily life.
So, if you haven’t thought about using quality product images on your ecommerce store, it high time you do. The more appealing your product is, the more likely it will receive sales. Here are some tricks you can use to make your products appealing:
- Use the right lighting
- Experiment with the settings of the photo to get the right results
- Spend some time in editing the photo
- Choose the right background. Usually, white background is considered best.
- Post product images from the best product angle
Good product images tell a lot about the type of company you are running. So invest some money in product photography and see how well it pays you.